
MANAGEMENT SMARTS
By Jacquelyn Lynn
Most businesses have an element of seasonality to them. When your
business slows down, take advantage of that period to do things
you can't do when you're busy.
"Do things that will make your business better when the slow
time is over," says James Hahn, associate director of the Small
Business Development Center at the University of Central Florida
in Orlando. "Especially consider things that are typically
disruptive of your normal operation."
Some of Hahn's suggestions:
Upgrade your computers and software.
Do necessary but noncritical repairs to your facility.
Conduct employee training sessions.
Spruce up your offices.
Schedule vacations.
Rearrange displays.
Clean out your desk.
Purge files.
Organize storage areas.
Prepare your next marketing campaign.
Keep in mind that some of these efforts may cost money during a
time when revenues are down, so set aside the necessary funds in
advance. That way, Hahn says, "you'll come out of the slow
period at full speed."
Play It Safe
On-the-job safety is critical to every business. "The cost
of even a minor on-the-job injury can be staggering," says
Chip Curley of insurance agency Johnston & Associates in Winter
Park, Florida. The good news: "Even though you may not be able
to afford a full-time safety director, there are many low-budget
ways to reduce the frequency of losses."
Curley advises beginning with pre-employment screening, including
drug testing and background checks, to see if an individual has
a history of filing workers' compensation claims. Once the person
is on the job, address any issues that may increase the risk of
accidents. Employees who are irritable, frustrated or dissatisfied
may suffer from a lack of concentration that could cause an accident.
Identify the hazards specific to your business, and take steps
to eliminate or reduce them. Conduct ongoing safety training and
regular safety inspections; have a process in place to correct problems.
Finally, Curley says, recognize and reward employees for safety
success. This doesn't have to cost a lot; T-shirts, a pizza party
or award certificates can go a long way toward reinforcing your
commitment to safety.
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